Bring Them Home

Help to find missing kids by bringing people together.

​Project Details

Insight: I'm concerned about the missing kid issue in China, and seeking for a solution to help the broken family with the power of social network and certain algorithm.

Challenge: Parents should be informed immediately. And it's critical to show pedestrians that their efforts are paid back.

 

Duration: June 2016 - October 2016

Project Type

Team project

Contribution

User research

UI&UX design

Prototyping

Tools Used

Illustrator

Photoshop

After Effects

Partner

Fengtong Du

(Algorithm developer)

OVERVIEW

Earlier in the 1980s, a crisis of abducting people occurred in China, in which most victims are kids. According to the research, there are 100~200 children being abducted in America every year, while the number in China is 70,000.

 

It may be hard to imagine, but some human traders in China use the kid they abducted as a begging tool. These children may be abused and even tortured to disabled only in order to make more money for the traders.

 

I want to find a way that helps find the lost kid through a powerful social network. From a class at college, I learned about facial recognizing algorithms and I suddenly realized it was the solution. Bring Them Home is an application to connect parents who lost their kids and pedestrians who are willing to help find the missing kids. After parents build a profile of their kids, the system will automatically save the data of his facial information. When a pedestrian uploads a photo of a suspected missing kid that matches a file, the system could inform the parents as well as police.

 

RESEARCH

Competitive Products

 

 

I viewed some related products in China. There are several problems:

  • Most products are collections of missing child posts, rather than multiple-end networks.

  • Most products are web-based.

  • There are some ineffective categorizing methods used by missing child blogs, which makes it hard to filtrate information.

  • Some hi-tech website is more good looking than useful.

  • No special interfaces for family or pedestrians.

 

Related Study

I learnt about some theory and methods about face identifying technology and did some simply programming with my partner to see the availability and accuracy rate about the algorithm.

We found that the accuracy rate of facial identifying algorithm could reach 98.52%. 

According to the result, identifying the face in the photo and gather the data into a database is highly feasible.

PROCESS

User Research

What does family need: 

  • Post missing message immediately

  • Get response at once

  • Call the police at once ( if emergency )

 

What does pedestrian need: 

  • Take photos and upload it by one action

  • Get to know whether their help is useful

  • Call the police at once ( if emergency )

Task flow

Wireframes

According to previous research, I summarized the need of parents and passers-by.

In my wireframes, therefore, I made website mainly for parents while mobile end mainly to passers-by. Parents could easily build a profile of missing kid following the instructions and search for recently posts.

Passers-by usually use the app on the way, to help a family, they just need to take a picture, fill in the information and upload it. The task flow is simple, clear and easy to understand, which I hope to make the process most efficient.

 

Prototype

 

Demo Video

TAKEAWAYS

  • Large population can bring either huge desperation, or large hope. It only depends on how we make use of it.

  • Big data can also be harmful or powerful, it matters either we empower the technology, or the technology is dictating us.

 

© 2020 by Iris Tian